Turning your vision into content
We help B2B founders with a creator mindset turn their vision into an impactful brand and establish thought leadership through strategic positioning and founder-led content on LinkedIn.
.svg)
Trusted by visionary founders - discover what they’re saying about us
Grab our strategies for free
Most B2B founders struggle to stand out on LinkedIn. With our strategies, you’ll establish thought leadership, and position yourself as the go-to voice in your industry
What our clients have to say about us
"Today I make nearly 100% of my revenue with LinkedIn and proven through my posts."
Mio, Mio Services GmbH
Branche: Automation Agency
"LinkedIn is our most important sales channel - we have generated multiple 6-figure revenues in only 2 years."
Moritz Lamprecht
Branche: Marketing Agency
We practice what we preach
We don’t just talk about content — we live it. By actively creating, sharing, and building our business through content, we’ve experienced firsthand the power of positioning and content.
.webp)
Discover how we’ve helped industry leaders turn their vision into content.
By working with Niklas and his team, I am achieving 100,000 impressions per month and systematically gaining hundreds of new leads.
The results so far are BOLD! We have already been able to convert many customer inquiries.
Today I make nearly 100% of my revenue with LinkedIn and proven through my posts.
Niklas and his team have a deep understanding of how communication works [...]
WGB has an excellent feel for Linkedin and a good understanding of our target group. [...]
Because most of your target group isn't ready to buy – we create demand & build trust through content!
Only 5% of your taget group is currently ready to buy. But 100% are watching.
With consistent content, you stay top of mind until the timing is right.
The WGB Full-Funnel-LinkedIn-System
Discover how turn positioning into content, content into signals, and signals into sales.
Strategy Sprint
Clarity before activity.
Before we write a single line of content, we build the strategic foundation.
In a 2-hour Deep Dive Workshop, we get to know you, your company, your audience and your competitive landscape. We ask the right questions to unlock what makes you credible, unique, and relevant.
Then we develop the three strategic cornerstones of your LinkedIn presence:
• Positioning: How should you be perceived in the market?
• Content Strategy: What should you talk about – and why?
• ICP Definition: Who exactly should your content reach and convert?
We also audit your current LinkedIn profile and optimize it to reflect your new positioning — text, structure and visuals.
Network Expansion:
Most founders start with a small, mixed network.Colleagues, ex-teammates, people they’ve met along the way.
But if your content doesn’t reach the right people — it can’t do its job.That’s why we actively grow your LinkedIn network with the right audience:
• We create a custom Target List with 100–500 companies based on your ICP
•We identify the key decision makers inside those companies
•We launch a Connection Campaign to steadily bring them into your world
Week by week, your network becomes sharper, more relevant & more valuable
Content Engine
Your content is created by us. Strategically, professionally, and founder-first.
We take care of the entire process — from ideation to publishing:
• You’ll have a dedicated strategist who plans, writes, and manages all content for you
• We run a weekly content call, where we ask the right questions to extract your insights, stories and voice
• We turn that input into 3 high-quality LinkedIn posts per week, aligned with your positioning and goals
• We optimize based on performance data and continuously sharpen your narrative
You don’t have to worry about writing, structure or execution.
You just show up — we do the rest.
Thought Leader Ads
But LinkedIn’s organic reach isn’t something you can control. That’s why we use ThoughtLeader Ads (TLA). TLA is a new ad format that lets us promote your organic LinkedIn posts — directly into thefeeds of your ideal target group.
How it works:
• We set up and manage everything in the LinkedIn Ad Manager
• We select the best-performing posts from your weekly content
• We run targeted campaigns based on your ICP and custom target lists
•We test formats, track results, and continuously optimize for reach and engagement
• You stay visible in front of your audience — even if they’re not in your network yet
TLA connects perfectly with the Content Engine:
We publish 3 posts per week → measure performance → select the best → push visibility inyour target group.
Signal-based Outreach
Some like, some comment, some visit your profile, some request to connect.
These are all signals. And they’re an opportunity.We use Signal-based Outreach to turn these moments of attention into conversations.
How it works:
• We track daily all relevant signals from your audience
• We identify ICPs who engage with your brand or content
• We send non-pitchy, contextual DMs to start low-friction conversations
• We only message people who already know who you are — no cold outreach
• Our goal is to qualify interest and book demo calls — only if there's a real fit
This is not about volume.
It’s about timing, tone and relevance.
Every touchpoint counts
It’s not just a service.
It’s a system.
Our work doesn’t rely on lucky posts or viral reach.
We’ve built a repeatable system that takes you from positioning to pipeline.
It’s not about short-term visibility. It’s about showing up strategically, week after weekand turning attention into real business opportunities.
This system is what we apply for every client. And every piece of it works together:
→ Content without reach doesn’t land.→ Reach without positioning doesn’t convert.
→ And conversations without trust don’t lead to sales.
That’s why we don’t do fragments.
We build one full-funnel LinkedIn system tailored to your brand, your tone, and youraudience.
See how we help founders stand out, establish yourself as the go-to expert in your niche, capture attention, and transform relationships into results.
Get our resources for free
Leverage strategic positioning and founder-led content to build a brand that drives thought leadership, attracts premium clients, and fuels sustainable growth.
LinkedIn Profile Makeover Guide
Get access to our full LinkedIn Profile Optimization Guide - covering every profile section, structured to boost positioning and drive conversions.
LinkedIn Signal-based Outreach Framework
Get access to our strategy on how we turn attention into conversations - and conversations into a multiple 5-figure pipeline.
What we stand for
At WE GO BEYOND, we believe in building brands that inspire, connect, and create lasting impact.
Our approach is rooted in eight core principles that guide everything we do:
A strong positioning establishes what you stand for, who you’re relevant to, and why people should choose you—it’s the strategic core of any successful brand.
Positioning remains invisible without execution. Strategic, consistent content ensures your message reaches the right people and resonates deeply.
Personal connection is key. As a founder, your values, beliefs, and vision are the driving forces behind why customers, partners, and talent want to work with you.
Combining authenticity with strategy makes your personal brand a powerful tool for connection, positioning, and growth.
Sharing your journey, processes, and insights—through "Building in Public"—creates an authentic brand that stands out, engages your audience, and fosters trust.
Today’s buyers make decisions independently, relying on content that educates and inspires confidence. Your content should guide them to you as the clear choice.
Generic advice won’t build loyalty. Sharing your unique expertise and meaningful insights fosters trust and positions you as a thought leader.
Success isn’t built overnight. Strategic positioning and consistent content work together to create sustainable growth and lasting impact over time.
Ready to turn you vision
into content?
Your vision deserves to be seen, heard, and felt. Let’s work together to build a brand that not only stands out but inspires, connects, and grows sustainably.
Take the first step today.
Book a free demo to see how our proven strategies can transform your brand.
We’ll walk you through our approach, share real examples, and explore how we can bring your vision to life. Your journey to thought leadership starts here.
